24,000 Reviews | 4.5-Star Average Rating | Proven Wholesale Success | Strong Bra
Established in 2013, this FBA brand is a leader in the Insulated Stainless Steel Products market, with over three million units sold. The business specializes in high-quality food jars, water bottles, tumblers, and mugs manufactured with premium 304-grade stainless steel. Customer satisfaction is evident through a 4.5-star average rating across 24,000+ Amazon reviews and a 4.9 seller feedback score.
Revenue has declined since 2020, primarily due to reduced marketing and limited product expansion rather than market or operational issues. The owner’s focus on family commitments has led to decreased attention on growth initiatives.
While currently generating 96% of revenue through Amazon FBA, the brand previously maintained successful wholesale operations accounting for 30%–40% of revenue, particularly in corporate gifting programs offering higher margins and customization options.
Despite recent performance, the business maintains strong fundamentals with established supplier relationships and well-documented standard operating procedures. Wirecutter has recognized the brand as a top-recommended bottle for three consecutive years, highlighting its enduring product quality and market position. Current operations run efficiently with minimal oversight, supported by a small team handling graphics, customer service, and quality control.
Multiple growth opportunities exist for a buyer to reverse the decline, including catalog expansion in the proven Coffee Products category, reactivating wholesale channels, and leveraging the brand’s database of 16,500 emails and 948,000 customer addresses for direct-to-consumer initiatives. The business represents an opportunity for a buyer to acquire a reputable brand with demonstrated success across multiple sales channels and clear paths to renewed growth.
Key Benefits:
Proven Wholesale Success: The previous wholesale channel generated 30%–40% of revenue with higher margins through corporate gifting and customization and is ready for reactivation.
Established Supply Chain: The company has 10-year relationships with 5–7 elite Chinese manufacturers, including dedicated quality control personnel and standardized testing procedures.
