Description
Available for acquisition is a dirt bike tool brand that has changed the way riders change tires forever. This is an established business with 6 years of history and sells in more than 60 countries. It is the only established brand in this particular niche market and has an engaged loyal fan base of over 11,000 community members.
The key product is used by top world pro riders and most elite national racing teams. Close partnership with pro teams gives the company incredible product development insights and possibilities for testing and promotion.
Within the last 6 years, the company has built a dealer network of over 250 resellers in Europe, the US and the rest of world. Over that time the business has grown from $20,000 to nearly $1mm in yearly revenue with just a single flagship product.
The company has huge potential to leverage its premium brand image to other products and key related niche markets.
Highlights
Steady cash flow of $1mm+/year.
Extremely strong premium brand image.
#1 selling product in the world for this niche – best product on the market currently (“organic” choice of all top riders in the world, not influenced by the company).
The only strong brand in this niche to the point that its key product is used as a verb by riders.
High visibility and brand awareness among the target group market – constantly seen on press and media (both on videos, photos, on race reports, etc.).
Able to produce strong revenue with low marketing budget.
Trademarked brand, some IP protection on product.
Vast reseller network – over 250 resellers worldwide.
80% of sales are B2B.
Nearly all of the recurring B2B sales are automatic and do not require any sales effort.
Association with top factory teams and world’s best professional athletes (top country teams, world champions).
Very engaged community of over 11,000 fans. Every day people post about their product experience on social media without any effort from the company.
Very lean processes and low overhead (only 3 employees).
Company processes and routines are documented.
Not location bound, can be operated from any geographical location.
Untapped potential in other related niche markets.
Growth Potential:
Adding more products to product line. The brand is very strong, distribution network is established, now it’s time to leverage these assets with new products.
More competitive manufacturing for the main product (currently done locally which is extremely expensive). The margins could be easily doubled if supplied from a more competitive manufacturing base.
New product market segments that are readily available.
New geographical markets (like Latin America, Asia).
Better eCom sales through increased conversion rate, Google Adwords, Amazon expansion.
Support / Training
Full support and training will be provided. This is negotiable depending on your needs. The owner is committed to making it a success for a new owner.
Reason for Selling
The company owners are great business starters, but not great at managing and growing a business. This business is a rocketship that has already been built and is poised be taken to new heights by a new owner. Additionally, the owners have ideas for a new venture which would require more capital.
