Available for acquisition is a top messaging app for users on Instagram with rapid growth over the last seven months. It is designed to give Instagram users an opportunity to receive candid, anonymous messages or reviews from their followers and friends. App is available on both iOS and Android.
The business profitable, generating recurring revenue of over $18 million annually. It was the fastest app ever to reach 75M downloads, going #1 on the App Store in more than 50 countries. It dominates the market for anonymous Q&A and has overtaken all other apps because of several factors including network density and the brand.
The app’s growth coincides with the development of AI models that have made it possible to properly moderate user-generated content. It has seen 500 million messages sent with zero severe bullying incidents.
NOTE – Financials shown are Sep 2022 to Aug 14th 2023. ARR is $18mm+.
Highlights
o #1 on the App Store in 60+ countries
o 75,000,000 Downloads – fastest app to reach 75M downloads, ever
o $18 mm ARR with $0 marketing spend
o Strong team – 15 years’ experience, 20+ apps shipped, 100M total downloads, #1 in 100+ countries
o 50 billion story impressions
o Instagram link sharing – creates powerful network effects and viral growth
o Final mover advantage – stands to be final, permanent leader in its category
o Download machine – website alone can drive 20K downloads/day for other apps
o Combined with a pre-order strategy, it can take any app to #1 on the App Store
o Users can be funneled to other apps that have higher LTV per customer
Support / Training
The seller and their team will provide transition assistance and training. They are open to discussing the time period depending on your needs.
Reason for Selling
The team wants to sell the app and use the funds to pursue other ventures. They think someone else could extract more value from the app and assets.
