The backstory: In 2019, the owners recognized a glaring gap in the local market: If you needed deck work done, your choices were either an expensive luxury builder or an unlicensed independent contractor. There wasn’t a deck company for the middle class. Having run a marketing agency for service businesses, the owners were aware of the size of the opportunity, and they had solid relationships with area builders. They quickly put the pieces together for the business the market needed, and within a week post-launch, they had a waitlist 3 months long!
Pressure-tested: The business established a menu of in-demand offerings and grew a reputation for its pricing transparency and the highest value per dollar in the area. Based on their early success, the business expanded from West GA into the greater Metro-Atlanta area, just in time for Covid. While some competitors floundered and even shuttered from the price and supply chain fluctuations, this business doubled down on operations, strategy, and marketing, establishing a blueprint for thriving under pressure. They’ve proven their ability to be profitable in high and even lower-volume times.
They build decks (pressure-treated wood, PVC, composite, steel-frame, composite-frame), sunrooms (3 season, 4 season, home additions), creative covered outdoor spaces, electrical, plumbing, and under-deck conversion.
Customers appreciate their differentiators:
Running smooth projects from start to finish
Handle all permitting, inspections, and HOA
Media development for concerned parties
Building products that last
Waterproofed wood framing for frame duration 3x over standard
Removal of factory edges and sanding for all posts and handrails, eliminating splintering and providing a finished, polished look and feel
Picture-frame, frame and deck design to eliminate board curling in the long-term
Upgraded DekProâ„¢ aluminum baluster system to eliminate loose and rattling balusters over time plus an elevated, luxury feel with affordable material
5-yr structural warranty on wood projects
10-yr structural warranty on PVC decks w/ PVC post wraps
Transparency & accountability
All subcontracting (electrical, plumbing, under-deck drainage systems) handled in house for clients
Costs written into contracts
… and it shows, with the business’s latest T12 revenue at $2.4M and cash flowing at $411K.
Your time: The owners, who are savvy investors, are exiting this business on a high note to focus on their two other business ventures. But before they do, they’ll get you up to speed and confident in your role.
